Amazon MCD updates: fulfilling B2B wholesale with EDI and GS1

Splitting your inventory across multiple warehouses just to serve different sales channels locks up your operating capital.

Historically, you had to keep your FBA stock inside the Amazon network while routing your wholesale inventory to a completely separate 3PL. You paid double the storage fees and dealt with twice the logistical friction just to sell to brick-and-mortar stores.

Amazon has eliminated this divide. Multi-Channel Distribution (MCD) now supports Electronic Data Interchange (EDI) and GS1 standard labels. You can now run a true omnichannel empire from a single pile of inventory.

A single, centralized inventory pool

You no longer have to guess how to split your incoming factory container.

Send all of your bulk inventory directly into Amazon Warehousing and Distribution (AWD). The updated MCD system acts as your universal dispatch. You can use that exact same AWD inventory pool to automatically replenish your Amazon fulfillment centers and directly fulfill massive B2B purchase orders for enterprise retailers like Target, Home Depot, and Chewy.

Built-in retail compliance

Big-box retailers do not tolerate messy deliveries. If your routing is wrong or your labels are non-compliant, they will issue brutal financial chargebacks.

Enterprise buyers communicate via EDI and require strict GS1 barcode standards. Amazon MCD now natively integrates these EDI capabilities and generates compliant GS1 shipping labels on your behalf. It removes the friction of retail compliance, allowing you to fulfill massive wholesale orders seamlessly without needing a specialized 3PL.

Streamline omnichannel growth with A2Z Supply Chain

Consolidating your storage into AWD simplifies your physical logistics, but managing the data flow still requires precision. A2Z Supply Chain optimizes your omnichannel network.

  • Logistics: We route your factory output directly into AWD to feed both your FBA and B2B wholesale channels.

  • Inventory planning: We monitor your centralized AWD pool to ensure you have enough stock to satisfy enterprise purchase orders without starving your Amazon listings.

  • Forecasting: We build demand models that account for both direct-to-consumer spikes and seasonal B2B retail cycles.

  • Supplier coordination: We enforce strict prep guidelines with your factories so your goods arrive at AWD perfectly compliant.

  • Round-the-clock support: Our ops pod works 24/7 on Slack to monitor incoming EDI purchase orders and track outgoing MCD shipments.