Reorder points and safety stock
Set per SKU from actual sell-through, supplier lead time, and how much variability that lead time really has. Reviewed weekly, not set once and forgotten.
Shopify DTC
Stock levels that follow demand, not last month.
Reorder points, safety stock, and multi-location allocation for Shopify brands, maintained weekly by an operator who knows your SKUs.
The problem
What this actually feels like.
Shopify tells you what you have. It does not tell you what to buy. So the buy gets made from a spreadsheet that someone built in a hurry, using an average of the last few months, and the seasonality that everyone in the business knows about never makes it into the number.
Then the split across locations goes wrong. The warehouse that serves your fastest region runs dry while the other one sits on eight weeks of cover. Customers see a longer delivery estimate, conversion drops, and nothing in the dashboard explains why.
The tell is when your best-selling SKU is the one most likely to be out of stock. That is not a demand problem. It is a planning cadence problem.
What we own
Off your plate, not just advised on.
Multi-location allocation
Units are split across your locations by where demand actually comes from, so delivery promises hold and you are not paying to ship across the country to fix a bad split.
Purchase orders sized to demand
We build the buy plan against the forecast, size the order to the supplier minimum and your cash position, and time it so stock lands before safety stock is breached rather than after.
Pre-launch and promo planning
Drops, bundles, and promo periods get their own stock plan, with the lift modelled up front so a sellout is a decision rather than an accident.
Supplier follow-through
Once the PO is placed, we chase it: production confirmation, ship dates, and the freight booking, with the milestones tracked so a slip surfaces early.
Month one
What you see in the first thirty days.
- A clean inventory position by SKU and location, including how many weeks of cover each one really has.
- Reorder points and safety stock documented per SKU, with the lead time assumptions visible.
- A rolling buy plan covering the next quarter, updated weekly rather than rebuilt each time.
- A named operator who knows your catalogue and answers in your working hours.
Proof
Our published work covers the mechanics behind this directly, from the difference between safety stock and reorder point to how omnichannel brands keep Shopify, eBay, and Amazon in sync without double-selling the same unit.
Questions
The ones we always get asked.
- Do you replace our inventory app?
- Usually not. We work with what you already run and add the planning layer on top, on our own operations ERP. If your current tool is genuinely the problem we will say so, but swapping software is rarely the fix.
- We sell on Shopify and Amazon. Is that a problem?
- No, and it is the reason to plan centrally. Allocation is decided once across every channel so FBA and DTC are not quietly competing for the same units.
- How much of our team time does this take?
- A weekly review, usually under an hour, plus approvals on the buy. The work between those reviews is ours.
- What size brand is this for?
- It pays for itself once you have enough SKUs or enough velocity that a spreadsheet stops keeping up. In practice that is most brands past a few hundred thousand in annual revenue.