WFS replenishment
Reorder points and shipment cadence set for Walmart specifically, because its velocity curve and its lead times are not the ones you see on Amazon.
Walmart Marketplace
Walmart run with the same rigour as your Amazon business.
Replenishment, inbound compliance, and seller performance for Walmart Marketplace and WFS, handled by operators who treat it as a real channel.
The problem
What this actually feels like.
Walmart usually gets run as an afterthought. It is the channel someone checks on Fridays, which is exactly why it underperforms and then gets written off as a channel that does not work.
The operational details are unforgiving. Inbound shipments that do not meet WFS prep and labelling requirements get charged back or refused. On-time delivery and cancellation rates feed seller performance, and performance feeds buy box. Miss the standard for a few weeks and you are competing for your own listings.
None of that shows up as a strategy problem. It shows up as a channel that quietly stops growing.
What we own
Off your plate, not just advised on.
Inbound prep and compliance
Shipments built to WFS prep, labelling, and packaging requirements so units get received clean instead of generating chargebacks you find out about later.
Seller performance
On-time delivery, cancellation, and defect rates tracked weekly. When a metric moves the wrong way we find the cause while it is still one week of data.
Listing and catalogue health
Item setup errors, suppressed listings, and content mismatches get worked as an operational queue rather than accumulating until someone audits the catalogue.
Seller-fulfilled and WFS together
If you run both, we plan them together and move units between them based on what each SKU actually costs to fulfill each way.
Month one
What you see in the first thirty days.
- A full account health review: performance metrics, suppressed listings, and inbound issues, with the fixable ones fixed.
- Reorder points set for Walmart velocity rather than copied from your Amazon plan.
- A shipment cadence that meets WFS prep requirements the first time.
- A weekly report that says what moved and what we did about it.
Proof
The compliance and reconciliation work here is the same discipline that produced our published cost-recovery results, where catching billing and fulfillment errors early was worth more than negotiating rates.
Questions
The ones we always get asked.
- Is Walmart worth running properly if Amazon is most of our revenue?
- Often yes, because the competition per listing is thinner. But it needs the same operational cadence as Amazon. Run casually it will keep looking like a channel that does not convert.
- Can you handle WFS and seller-fulfilled at the same time?
- Yes. Most catalogues end up split, with the SKUs whose size and velocity suit WFS going there and the rest staying seller-fulfilled through your 3PL.
- Who deals with Walmart support cases?
- We do. Item setup errors, inbound discrepancies, and performance disputes are worked as part of the engagement rather than escalated back to you.
- Do you help with launching on Walmart from scratch?
- Yes, including item setup, the first inbound plan, and getting through the first performance review period without a strike against the account.